Magenta provides powerful reports and insights that drive sales growth by integrating with ERPs like Tally, Busy, SAP etc.

⁠I was associated with iBall Brand since 2001 and Vikalp joined in 2008 and we did lot of projects together for 11 years.

When I discussed about the idea of making a business intelligence software with Vikalp, he immediately came to Ahmedabad from Delhi to discuss about the next steps.

Our approach to defining co-founder roles was intuitive rather than structured. Vikalp naturally gravitated towards product management due to his deep tech background and passion. Our mutual understanding was that, regardless of our individual expertise areas, we would maintain an open dialogue, challenging and questioning each other's decisions. 

This dynamic allows us to progress collectively, guided by the strong conviction of the decision-maker in any given situation.

Preferred eChai Business Partners

The eChai Preferred Business Partners program enables businesses more visibility within the eChai Network through an annual subscription.

About eChai Business Partner Program:

Key benefits:

  • Listing on preferred eChai Business Partners page (1 year duration)
  • Engagement at relevant in-person eChai Meetups (~4 meetups/year)
  • Feature on eChai.Ventures

eChai Ventures is a friendly global startup network that hosts engaging Startup Growth meetups in 10+ Countries and enables cross-border collaborations.

You can reach out to Jatin Chaudhary, Co-Founder, eChai Ventures over WhatsApp or over email at [email protected] to explore more about it.