More about Pranjalee Thanekar Lahri
B2B SaaS Marketer turned Consultant | Helping companies scale up their marketing game | Lifelong Learner | On a quest to find my 'Ikigai'
In finding an intersection between my interest, my competence and what could pay me, I got introduced to Copywriting. 15 years hence, I have worked across industries – from Advertising to IT, across disciplines – Content & Comms to Field Marketing & PR, and across levels – from Jr. Copywriter to Marketing Leadership.
I am driven by the need to do more and better; to continuously evolve on both professional and personal fronts. I have a deep understanding of the B2B marketing landscape with a track record of leading teams to surpass targets YoY.
Some of my career highlights include:
>> Achieved 113% YoY growth in FY23 from Marketing Sourced Revenue for Southeast Asia at Darwinbox
>> Led Darwinbox Unicorn & Microsoft funding PR announcements garnering 100+ coverages in tier 1 media globally
>> Won the first biggest deal in the history of Darwinbox (from Events channel), contributing ~25% to FY23 marketing-sourced revenue
>> Increased Employee Retention Rate from 68% to 90% after company demerger at UpsideLMS
>> Conceptualized & ran a business podcast for UpsideLMS’ new product line increasing website traffic by 17% (May 2020 – June 2021)
On the personal front...I geek out on neuroscience, am deeply amazed by the human body, quantum physics, metaphysics, epigenetics, and concepts that await mainstream adoption. I find happiness in life’s little pleasures – in being a mom to a 9-year-old boy, capturing photos of nature and connecting with people.
In finding an intersection between my interest, my competence and what could pay me, I got introduced to Copywriting. 15 years hence, I have worked across industries – from Advertising to IT, across disciplines – Content & Comms to Field Marketing & PR, and across levels – from Jr. Copywriter to Marketing Leadership.
I am driven by the need to do more and better; to continuously evolve on both professional and personal fronts. I have a deep understanding of the B2B marketing landscape with a track record of leading teams to surpass targets YoY.
Some of my career highlights include:
>> Achieved 113% YoY growth in FY23 from Marketing Sourced Revenue for Southeast Asia at Darwinbox
>> Led Darwinbox Unicorn & Microsoft funding PR announcements garnering 100+ coverages in tier 1 media globally
>> Won the first biggest deal in the history of Darwinbox (from Events channel), contributing ~25% to FY23 marketing-sourced revenue
>> Increased Employee Retention Rate from 68% to 90% after company demerger at UpsideLMS
>> Conceptualized & ran a business podcast for UpsideLMS’ new product line increasing website traffic by 17% (May 2020 – June 2021)
On the personal front...I geek out on neuroscience, am deeply amazed by the human body, quantum physics, metaphysics, epigenetics, and concepts that await mainstream adoption. I find happiness in life’s little pleasures – in being a mom to a 9-year-old boy, capturing photos of nature and connecting with people.
Featured speaker at previous eChai events:
Ideas to Impacts (1st Floor), Lane 3, Near Vijay Sales, Pallod Farms, Baner, Pune, Maharashtra 411045 https://goo.gl/maps/HekjjDz3EnaNnuv48
Featured speakers at eChai events
Preferred eChai Business Partners
The eChai Preferred Business Partners program enables businesses more visibility within the eChai Network through an annual subscription.
About eChai Business Partner Program:
Key benefits:
- Listing on preferred eChai Business Partners page (1 year duration)
- Engagement at relevant in-person eChai Meetups (~4 meetups/year)
- Feature on eChai.Ventures
eChai Ventures is a friendly global startup network that hosts engaging Startup Growth meetups in 10+ Countries and enables cross-border collaborations.
You can reach out to Jatin Chaudhary, Co-Founder, eChai Ventures over WhatsApp or over email at [email protected] to explore more about it.