Farmtree - Story of Indian Dairy Farming

We've partnered with Catapooolt to showcase some of the best ventures from the 'Catapooolt ProductCzars' Challenge which aims to inspire & identify some of the best product based innovations - and focusing on providing them access to renowned product mentors, prototyping experts, product market-creation organizations, funding & media visibility.

Here is an insightful and candid conversation with Anil Mishra, Founder, Farmtree. You can also check out Farmtree's Crowdfunding Campaign here.

What is the one sentence pitch of your venture?

Data-driven dairy farming for Indian dairy farmers

Tell us more about your team?

Team is led by two founders; Anil Mishra and Sachin Garg. Anil has worked as software developer for 3 years with clinical trials and drug development company. Sachin has also worked as Software developer and consultant for 5 years with Microsoft and startups. INHOF Technologies was founded in September 2016.

How did you come up with the idea of your venture?

It was in early 2016, when two medium scale dairy farmers and a cattle feed selling associate came up with a freelancing job to develop a customized software for their dairy. We accepted the proposal and visited their farms in Jaipur. We realized the lack of data was affecting management and tracking process. We wanted to validate this pain points, so we visited some other small farms with 5-10 herd size. We realized lack of finance and knowledge have affected the livelihood of farmers in this industry. That was the point we decided not to make a customized software, we will make a dairy platform that will be available to the farmer at economical cost.

What problem are you solving?

Farmers in India do not have any tool to monitor and track breeding activities of cattle.

Not able to track profitable cattle in a lactation.

No awareness on their farm economics like per litre production cost.

How does it work?

What is your target market?

Dairy industry. Small scale and medium scale dairy farmers are our prime target.

What is your competitive advantage?

1. Made for Indian dairy farmers.

2. Made with a vision to be used by technologically challenged user.

3. Reasonable cost.

4. No device installation required at dairy farms.

How do you plan to market your product? What are your customer acquisition strategies?

1. Cooperative engagement.

2. Dairy associate engagement

3. Workshop on data driven dairy farming awareness

What is the revenue model of your venture?

We charge on per productive cattle of farm from 40 to 20 INR depending on herd size

What sort of support and feedback are you looking from the community?

We have a pool of farmers using Farmtree. In order to scale this , we look forward to collaborate with cooperatives and dairy farmers group.