Facebook Advertising Strategies - SEOTalk
Contextual curation of Facebook Advertising Strategies - SEOTalk
In 5 minutes #SEOTalk @BaraatDance @Vivek @saksamtalwar @ashcashmir @mrmiteshsanghvi @infoamit @RobusXtreme @axymak @DigitalVK @ManishSEO
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
Join us on #SEOTalk in 5 mins@nikunjbakraniya @iampratikhacks @dipen_007 @bonirulzz @DhabaliaRachna @_dasharathi @PPC_Handler @8ap @VivekSonchhatra @Bhavik9333 @irishigautam
— Parth Suba (@parthsuba77) November 20, 2017
Has the #SeoTalk started ? @MalharBarai
— Nigel Quadros (@nigelnquadros) November 20, 2017
Hello @krinal Bhai #SEOTalk starting in 3 mins :)
— Parth Suba (@parthsuba77) November 20, 2017
It's starting in a moment #SEOTalk
— Parth Suba (@parthsuba77) November 20, 2017
Join us on #SEOTalk in 2 mins@DhabaliaRachna @bonirulzz @dipen_007 @parthsuba77 @parthpatelit @jagumepani
— Pratik Gandhi (@iampratikhacks) November 20, 2017
Good Morning/Noon/Evening everyone on #SEOTalk
— Parth Suba (@parthsuba77) November 20, 2017
How was the weekend for all of you?
Good evening all ! Finally joining #SEOTalk chat session after long time.
— Niraj Bariya (@NirajBariya) November 20, 2017
Hello hello hello!! Welcome back to another marvelous Monday on #SEOTalk
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
How have you been?? https://t.co/DcFyByoMBy
Hello everyone! #SEOTalk
— Varun Kumar πΆ (@DigitalVK) November 20, 2017
Ram Ram, everyone #seotalk
— Rohan Ayyar (@searchrook) November 20, 2017
Ey ram ram!! Good to see you after a while Rohan #SEOTalk
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
Today on #SEOTalk we are discussing on 'Facebook Advertising Strategies'#socialmediamarketing #FacebookMarketing pic.twitter.com/JdUBqxkN3T
— Parth Suba (@parthsuba77) November 20, 2017
Bau j busy busy, yaar. Good to be back on #SEOtalk Going to keep mum and listen for a change - Facebook ads not my forte.
— Rohan Ayyar (@searchrook) November 20, 2017
<Hello #seotalk !>
— Dhaval Shah (@dhavalgshah) November 20, 2017
Noted! Howdy folks #seotalk
— Krinal Mehta (@krinal) November 20, 2017
#SEOtalk preliminary reading...
— Rohan Ayyar (@searchrook) November 20, 2017
Is Facebook rejecting your ads? Try this: https://t.co/4yrQw6EecN via the awesome @IamHiralRana @E2MSolutions
Great #seotalk https://t.co/S1ttlH2qoJ
— Shantanu Chakravarty (@WeREnterprising) November 20, 2017
Unfortunately today on #SEOTalk @starky0808 [Nilay Chakrapani] can't join
— Parth Suba (@parthsuba77) November 20, 2017
He just lost his smartphone half an hour back. So he won't be available https://t.co/IMHOIvuGVD
that's bad, Data is more imp than smartphone. Hope he will recover all that. #SEOTalk
— Varun Kumar πΆ (@DigitalVK) November 20, 2017
All the best wishes #SEOTalk
— Shantanu Chakravarty (@WeREnterprising) November 20, 2017
A rare 'oops' moment for us but wishing Nilay finds the device and data intact #SEOTalk
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
That's a shame! #SEOtalk Hope you find it @starky0808 https://t.co/k3DusyYf30
— Rohan Ayyar (@searchrook) November 20, 2017
That's quite unfortunate. Hope he finds it soon.
— Dhaval Shah (@dhavalgshah) November 20, 2017
The community here is a strong one, looking to see all up the game. #SEOTalk
Back here after a long time, Hello ALL #SEOTalk
— Parth Gohil (@parthgohil09) November 20, 2017
We are contextually curating today's #SEOTalk conversation about Facebook Marketing @ https://t.co/rlAqaiOmR7 @MalharBarai @krinal @parthsuba77
— eChai Ventures (@eChaiVentures) November 20, 2017
Thanks so much Jatin and team #SEOTalk
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
A1 - It depends on your business or niche. I own one cricket blog and Facebook is the biggest source of my traffic so i had to increase my facebook page likes to increase traffic on my website. #SEOTalk
— Niraj Bariya (@NirajBariya) November 20, 2017
A1.1 Facebook has over 1.7 billion monthly active users, 1.13 billion daily active users.
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
Also, it has 1.57 billion mobile monthly active users and 1.03 million mobile daily active users.
How can you miss this audience #SEOTalk
A1 - At @olbuz we also recommend our #Ecommerce client to use Facebook advertising to boost their sales. But again it depends what products are you selling and how much audience is there for that interest(Product) #SEOTalk
— Niraj Bariya (@NirajBariya) November 20, 2017
Yes agreed ! Facebook has huge audience base and one can't miss this opportunity. #SEOTalk
— Niraj Bariya (@NirajBariya) November 20, 2017
A1 One simple reason is only #Google is bigger than #Facebook but it has more intimate data of it's nearly 5 bn users on it's different network.#SEOTalk https://t.co/IliQHQFGlk
— Varun Kumar πΆ (@DigitalVK) November 20, 2017
A1. For local businesses, we've found that mixing both keyword (SEM) and audience (Facebook) targeting improves product and brand awareness with nearby customers. https://t.co/rPhz3OKhDy #SEOTalk
— Netsertive (@Netsertive) November 20, 2017
A1: may be may be not. It depends on target audience and campaign goals. Same brands from same industry may find it okay to great depending on their audience targeting. #SEOTalk https://t.co/MT3cH1FUwL
— Dhaval Shah (@dhavalgshah) November 20, 2017
A1 #seotalk With 2 billion+ monthly active users Facebook is one of the channels with the biggest reach. Further, it offers reliable targeting options. https://t.co/dIUVe2zpCa
— Rohan Ayyar (@searchrook) November 20, 2017
A1 Because you advertise where your audience is :)#seotalk https://t.co/uXCjgpAkHS
— Krinal Mehta (@krinal) November 20, 2017
To burst the myth around facebook ads and sales. It'd be great if you can share the strategy that generates sales through facebook Ads #SEOTalk
— Parth Suba (@parthsuba77) November 20, 2017
A1. People basically live here. Majority of our potential customers are online on @Facebook right now, we have the options to filter and find the required ones. #SEOTalk
— Pradeep Kumar (@SPradeepKr) November 20, 2017
A1: 1) one of the Largest audience, 2) advertising on facebook is still CHEAP , 3) Your content can go VIRAL if promoted well #seotalk
— Boni satani (@bonirulzz) November 20, 2017
A1.2 Also, Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
There is so much captive audience for brands that they cannot miss #SEOTalk
Using only the words necessary. :D
— Dhaval Shah (@dhavalgshah) November 20, 2017
A solid #140chars era answer. #SEOTalk
Ok, first we don't recommend to target fresh audience to our ecommerce client. We prefer to run dynamic remarketing ads on Facebook to grab those audience who left store without buying anything. It really boost conversion rate at low cost. #SEOTalk
— Niraj Bariya (@NirajBariya) November 20, 2017
More on Facebook Interest Targeting: https://t.co/Ax5XVzQLch via @E2MSolutions #socialmedia #seotalk
— Rohan Ayyar (@searchrook) November 20, 2017
Absolutely, it's where people go when they are online. Can't miss the platform #SEOTalk
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
This is what I'm saying. :') We live online more than we live offline, "We" - most of us... #SEOTalk pic.twitter.com/tiPQquCegU
— Pradeep Kumar (@SPradeepKr) November 20, 2017
What an entry on #SEOTalk Boni bhai
— Parth Suba (@parthsuba77) November 20, 2017
Looking forward to your thoughts on Facebook Advertising
A. For initial visibility of the product or services #SEOTalk
— Shantanu Chakravarty (@WeREnterprising) November 20, 2017
I like that point - if done well, Facebook Advertising still works cheap with good targeting #SEOTalk
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
Personal experience No...due to limited clientle focused on FB :) BUT yes...I have seen results of others first hand. For example..if you create a content like scoop whoop and you gonna get viral 4 sure. #seotalk
— Boni satani (@bonirulzz) November 20, 2017
YOu should see the work @aashishc does with @ixigo , superb content ideas that go viral #SEOTalk
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
I also tried to promote one of my content to go viral on Facebook but didn't get enough result. :( #SEOTalk
— Niraj Bariya (@NirajBariya) November 20, 2017
A1. Millenials have presence on Facebook atleast, if not other social media platforms. They ought to be influencers. That is why #advertising on #Facebook is important. #SEOTalk https://t.co/SCOs4xA93n
— Huzefa Motiwala (@huzefamotiwala) November 20, 2017
A1) As much as I say that Facebook advertising is important to make your brand reach possible consumers, I believe doing Facebook Mobile Advertising helps in giving better results and monetary gains too. #SEOTALK
— Read, Learn, Share (@shareanypost) November 20, 2017
#SEOTALK strategy is based on client goal and objectives! This is what I am thinking I don't know right or wrong
— sowdepallyeswar (@Eswartweetz) November 20, 2017
A2. I make sure my *creatives* (Image, Video, etc) are proper, I usually prefer *Square* images & videos for my Page, so I edit them accordingly.
— Pradeep Kumar (@SPradeepKr) November 20, 2017
I always *ask* questions or request something like - "Tag your friends!". #SEOTalk
A2 Depends on my objective, which helps to choose content type & ads objective.
— Varun Kumar πΆ (@DigitalVK) November 20, 2017
Targeting is another big area.#SEOTalk https://t.co/kMxOINDeKI
A2. Know what you want to achieve. Measuring the reach of your message and its frequency, two unfamiliar metrics to many, is vital to run and measure an effective social media campaign to attract new customers. #SEOTalk
— Netsertive (@Netsertive) November 20, 2017
A2.1 First part is knowing the client's business and create buyer personas.
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
Then find what they are interested in and build the target audience.
Finally, look for an attractive image and copy + CTA#SEOTalk
A2 - Obviously money (Personal Brand) and Audience (Client). 1st i review similar ad design on internet, 2nd i decide my spending amount per day, 3rd how many days i need to run the ad. All i do is experiment with small amount first. #SEOTalk
— Niraj Bariya (@NirajBariya) November 20, 2017
A2: Gauge if platform is right for your goal, use CRO data if you have, do test runs with diff content types & lengths, focus on getting users in the buyers journey, collect-scrub-analyse data.
— Dhaval Shah (@dhavalgshah) November 20, 2017
Attribution is what makes or breaks in the long run.#SEOTalk https://t.co/tpu6s0Ytxu
Fully agree. At the end of the day, you have a product to sell - you're not there to tickle people's funny bones. Plus, copyright. Even BuzzFeed started employing serious journos + content creators since it started working with brands. #SEOtalk
— Rohan Ayyar (@searchrook) November 20, 2017
Great strategy - induce people to respond. That's the secret of good CTA.
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
How has videos worked for you? #SEOTalk
A2. I would like to evaluate first segmenting. targeting & positioning first and test it with a small target group or audience #seotalk
— Shantanu Chakravarty (@WeREnterprising) November 20, 2017
Targeting is most often the sweet spot many marketers miss #SEOTalk
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
A2: I'd do some competitor analysis if possible? [Although I haven't]. Are there any tools that allows looking at competitor ads #seotalk [semrush for FB?]
— Boni satani (@bonirulzz) November 20, 2017
A2. Target audience's interest. Create short span #ads. #SEOTalk https://t.co/8d3DJFSPLr
— Huzefa Motiwala (@huzefamotiwala) November 20, 2017
A2)
— Read, Learn, Share (@shareanypost) November 20, 2017
1. Objective behind the ad.
2. Whom are we targeting.
3. Outcome expected.
4. Build an audience and a lookalike audience too.
5. Brand visibility #SEOTALK
Video carousels do well in terms of engagements and CPC. RHS ads are a bit on lower end in the experience we've had. #SEOTalk
— Karan Lugani (@luganikaran) November 20, 2017
This one worked good for us too bro! :D For @FoodGravy! #SEOTalk pic.twitter.com/8DkNYrcNdp
— Pradeep Kumar (@SPradeepKr) November 20, 2017
Plan your ad like you would a branded post:https://t.co/dqhFH4h6PO via @Sendible #SEOtalk
— Rohan Ayyar (@searchrook) November 20, 2017
A3 For me Feed ads, Instagram ads & Mobile ads works good.
— Varun Kumar πΆ (@DigitalVK) November 20, 2017
Would like to know the conversion rate of audience network & instant articles.#SEOTalk https://t.co/l6Ed50dMjC
A3. Video carousels do well in terms of engagements and CPC. RHS ads are a bit on lower end in the experience we've had. #SEOTalk
— Karan Lugani (@luganikaran) November 20, 2017
Normal Scenario: Feed Ads
— Parth Gohil (@parthgohil09) November 20, 2017
E-commerce : Carousel#seotalk
A3. I usually try "Feed Ads" + "Boost" options for the 'Posts' bro, they both worked well for us. We did this for increasing 'Likes' + getting participants for an event our client conducted early this year. #SEOTalk
— Pradeep Kumar (@SPradeepKr) November 20, 2017
Pradeep, you mean 1) Feed Ads and 2) Boost Option, Right? #SEOTalk
— Boni satani (@bonirulzz) November 20, 2017
A3.1 Feeds have worked better than right side ads and carousel in feeds have been the best.
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
Haven't tried videos much so far #SEOTalk
A3) These days carousel would be good, because you are not only giving customer a good understanding about your brand/product, but also enticing him to click and reach your website, then it is an exit or bounce, depends on webpage content. #SEOTALK
— Read, Learn, Share (@shareanypost) November 20, 2017
I would say carousel for all coz even if you are into fmcg or good, both ways you are giving customer options and the better it can served to them on #SocialMedia, the better conversion possibilities. #SEOTALK
— Read, Learn, Share (@shareanypost) November 20, 2017
A4: I know few things but never used them 1) target competitor's page if they have huge following, 2) Promote blogpost (hence low CPC) and then retarget with ebook or lead gen form.. #seotalk https://t.co/m21BqI74hm
— Boni satani (@bonirulzz) November 20, 2017
A4. To cater your advertisements, awareness, consideration and decision are three big areas of focus. Around each of these are four things think about: targeting, budgeting, creative messaging and finally, metrics. #SEOTalk
— Netsertive (@Netsertive) November 20, 2017
A4 #seotalk
— Rohan Ayyar (@searchrook) November 20, 2017
Pro tip: Select the βUse Existing Postβ option if you want to use the same ad copy (while changing audience/bid) across multiple campaigns. Combine this with Unpublished Page Posts a.k.a. Dark Posts. #FacebookAds https://t.co/DMVSyXDf9M
A5. I usually experiment with *interests* a lot while promoting online, for a local restaurant in Chennai, we experimented with these "Interests" and they worked out well for us, they have plenty of options here, so trial and error folks. π #SEOTalk pic.twitter.com/k5ZNjFL92K
— Pradeep Kumar (@SPradeepKr) November 20, 2017
A5. eCommerce websites can make the most out of this I guess. Facebook Pixel helps them, easily track the folks who left the website during *checkout* and haunt them forever on Facebook with the ads! π #SEOTalk
— Pradeep Kumar (@SPradeepKr) November 20, 2017
A5.1 Works amazingly well for ecommerce brands but then there are other niches that can leverage remarketing too #SEOTalk
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
A5 A better deal (for #eCommerce ) or content upgrade is the best way to leverage #Facebook re-marketing.
— Varun Kumar πΆ (@DigitalVK) November 20, 2017
Here ppl need to correctly re-market & exclude them from their general targeting.#SEOTalk https://t.co/r8PKxCWqE5
A5.2 Remarketing works well when you want the potential customer to come down the funnel for conversion #SEOTalk
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
On the topic of remarketing...I've never found it useful for few of my clients......Does remarketing always works? #seotalk
— Boni satani (@bonirulzz) November 20, 2017
A5 I got to know a case study from Nilay [@starky0808]
— Parth Suba (@parthsuba77) November 20, 2017
He's built a remarketing list in a particular micro-niche and keeps on targeting them as and wehn required to generate profitable sales with optimised spends
This works for him like a gem! #SEOTalk
Always. Brand recall increases + messages are more effective when repeated for a certain number of times, depending on a lot of factors. Read up on "frequency marketing."#SEOtalk https://t.co/CSe0PmVDWD
— Rohan Ayyar (@searchrook) November 20, 2017
A6 There are tools, but better you stick with #Facebook ads manager with different ad sets, testing one thing at a time (be it creative, audience or any other option).#SEOTalk https://t.co/yFIhzWMKcb
— Varun Kumar πΆ (@DigitalVK) November 20, 2017
what was your conversion rate for that particular campaign? #SEOTalk
— Varun Kumar πΆ (@DigitalVK) November 20, 2017
A6.1 Like everything in the Digital Advertising World, even Facebook Ads need AB Testing - Change creative, text, audience, etc till you find the sweet spot #SEOTalk
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
Unfortunately Nilay [@starky0808] couldn't join or else we would have got a chance to pick his brain for the same
— Parth Suba (@parthsuba77) November 20, 2017
But we'll manage to invite him anytime soon on #SEOTalk https://t.co/A8ZBrcyOAe
A6. I remembering doing this *Split* testing for two things: 1) Age groups 2) Engagements (vs) Link Clicks, we'll do the same for our upcoming app soon. #SEOTalk
— Pradeep Kumar (@SPradeepKr) November 20, 2017
A7 #SEOtalk Google ads don't show on Facebook? https://t.co/5xAHS8uzMB
— Rohan Ayyar (@searchrook) November 20, 2017
A7.1 Great question, but I always talk about the marketing funnel in response.
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
Google is more intent based platform - you're always LOOKING for something
On FB, you come to connect with friends and DISCOVER a brand #SEOTalk https://t.co/YHpBSOncIV
A7 Targeting option as #Facebook has more intimate data about your audience.#facebookAds are also good for Brand building, community development, increasing brand recall & creating top of mind scenario.#SEOTalk https://t.co/sCkMKJVksb
— Varun Kumar πΆ (@DigitalVK) November 20, 2017
A7.2 So a click on Google Ad can lead to instant conversion since the visitor is LOOKING for it
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017
vs.
A lead on Facebook will have to be nurtured for conversion #SEOTalk
A7. The two go hand-in-hand. When creating Facebook campaigns, your budget should be based on Google and Bing search volume around high-intent keywords, targeted at those Facebook users who've visited your site multiple times.#SEOTalk https://t.co/BqtJXYpwV8
— Netsertive (@Netsertive) November 20, 2017
Phir milenge, #SEOtalk. Peace out.
— Rohan Ayyar (@searchrook) November 20, 2017
Alright Rohan, was awesoem to see you back on #SEOTalk
— Malhar Barai π· πΉ (@MalharBarai) November 20, 2017