Autoyaar - Automobile Servicing at your Fingertips

Autoyaar is an online marketplace for automobile servicing and a one stop solution for all your automobile service needs. Customers can explore best service providers near them and make online bookings conveniently for Two Wheeler, Four Wheeler, Car Spa, Battery, Tyres and a lot more.

Here's the candid and insightful conversation - an eChai with Amisha Shah, Co-Founder, Autoyaar.com

How did you come up with the idea of Auotyaar?

Most of us have found ourselves in tricky vehicle related situations every now and then.

In today’s world of multitasking, everybody is bound to prioritize their chores. And when that happens, one common thing that bears the brunt of this is our vehicle. Our regular services waits until the vehicle stops dead and the potential financial pinch of it makes us weep. To be fair, it isn’t always carelessness on our part. Factors like when and which services are necessary, which service provider is reliable, which is value for money, who offers pick and drop, and a lot more plays along.

Estimated size of the automobile service industry in India is $2Billion & 60% of this falls under the unorganized segment. Lack of trust & transparency, quality of service and disparity in pricing are the major issues faced by the consumer and eventually, consumers end up compromising on their vehicle’s service.

It’s strange that in this age where the world has gone digital, the entire automobile experience in India is still primitive. Be it any vehicle service related need; there is simply no one-stop solution.

A quest to find a solution to these glitches set us thinking. Given the unavailability of any such model and the tremendous gap between the demand and supply we were sure there is a huge potential for this segment. It was this thought that led to the creation of Autoyaar.com. It paved the way for four of us to create an effective system that would help anyone solve an automobile related issue at the click of a button.

What problem are you solving?

Autoyaar is unifying the unorganized automobile service industry into a single organized platform thus solving the problem of trust & convenience. We are an online marketplace and a one stop solution for all your automobile service needs.

Periodic Service, Car Spa, Accidental Repair, Tyres , Batteries, Regular Maintenance, Wheel Alignment & Balancing, Bike Repairs & Services, all of these and a lot of other after sale services can be booked through Autoyaar.

Few simple steps and you can make easy & hassle free booking for your Car & BikeService. Facilities like Pick-up & Drop-Off, Online Payments, Re-Repair Guaranteeswith Verified Service Providers, High Quality Services & Competitive Pricing is something to look forward too. Apart from providing services in Ahmedabad we have also expanded to Pune and can boast about thousands of happy customers till date.

How does it work?

 Choose a Service / Select a Service: A wide range of services for all your vehicle needs with upfront pricing

 Book a Service / Book an appointment: Provide us with your preferred time and pick-up location

 Sit Back and Relax: We will pick your car, service it and drop it back to your home/office after service. You can make cash or online payments.

What is the target market?

 B2C: Anybody & everybody who owns a two wheeler or a four wheeler.

 B2B: Fleet Owners / Car Rental Service Brands

What is your competitive advantage?

 One Stop Solution: Four Wheeler as well as Two Wheeler Servicing

 Robust Service Advising

 Re-Repair Guarantees

 Not a Lead Based Model

How much time did it take you from conceptualization of 'your venture' to actually launching it in the market?

It took us 5 months from the stage of conceptualization to launching ourselves in the market. We started with the listing model when we launched in October, 2015.

We wanted to become the Zomato of automobile industry, but soon realized, it is not actually solving the problem that we intended to and hence tweaked the model into a marketplace for automobile servicing and relaunched in March 2016.

Tell us more about your team?

We are a 12 member team with 4 Co-Founders each with an experience of 6-7 years in different domains & industries, having worked with few of the best brands in the country. Together we know how to build scalable systems & processes, we know how to create a profitable business, and we know how to drive marketing strategies to get quality customers.

Co-founder 1: Name: Bharat Ostwal; Education: BE Mechatronics, MBA Marketing (FORE School of Management); Work Experience: 6 years, Azure Power; Expertise: Entrepreneurial Acumen, Business Operations.

Co-founder 2: Name: Abhishek Gupta; Education: BE Mechanical (NIT Surat); Work Experience: 7 years, Tata Motors & M&M; Expertise: Automobile Technical Know-How.

Co-founder 3: Name: Amisha Shah; Education: BCom, MBA Marketing; Work Experience: 6 years, Radio Mirchi & Vodafone; Expertise: Marketing, Branding & Communication.

Co-founder 4: Name: Sunil Gupta; Education: MSc Statistics, MBA Marketing; Work

Experience: 6 years, Kalthia Group; Expertise: Sales, Business Development &Expansions.

How do you plan to market your product? What are your customer acquisition strategies?

 Online Marketing: Affiliate Marketing, Paid Promotions on Social Media, Cross

Promotions, Promotions of other platforms ( NearBuy, Droom, Paytm etc )

 Offline: BTL-Corporate Tie-Ups & Activities ( Vodafone, Airtel, HPCL, Adani etc ),

Flea Markets & Exhibitions, Housing Society Activities, Cross Promotions. ( Grofers,

Chocolate Room, Yataya, Car Dekho )

 B2B: Corporate & Fleet Owners ( Ola, Uber, Zoom Cars )

What is the revenue model of ’venture’?

Commissions from the service providers What do you want to achieve from this? What is your larger goal or vision?

We wish to make Autoyaar a brand that is known for providing affordable and quality service at convenience

What sort of support and feedback are you looking from the community?

 Cross Promotions

 Networking

 Industry Referencing