CricHeroes

World's Largest Cricket Network

How does it work?:

Well, you use it when you want to score your cricket match or cricket tournament. You can also use it to follow your cricketer friends, find vendors, officials, academies, grounds and much more.


What is USP?:

It is the only cricket network connecting all the stakeholders of grassroots cricket, second-most popular sport in the world with estimated 2.5b fans.


What is Traction?:

5m+ registered users, 700,000+ matches scored, 45000+ cricket tournaments covered, 75+ cricket associations.


Looking for Support and/or feedback from the community?:

How to make our product better and network stronger.

About:

CricHeroes started as a simple score-keeping app for grassroots cricketers to keep their scores. A 10x better way to do it compared to existing alternatives. Gradually it became a network, recognizing cricketers for their talent and making them better with performance analytics. The big idea is to connect every stakeholder (businesses and professionals) of cricket with each other and capture all transactions happening on the network.

Discussion: · 15 comments
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Jatin Chaudhary @jatin10

@Abhishek - How you were able to get early traction for CricHeroes?

Abhishek Desai @abhishekdesai

Hey Guys,
Sorry for delayed replies. Somehow didn't get email notifications.

@Jatin10 - We scored Gujarat Inter College Tournament in Oct 2016 and word started spreading from there onwards. We scored the tournament for free so there was nothing to lose for the organisers. We incurred some cost but it was worth to get that initial traction and validation of product. So far most of the growth is via word of mouth only.

Neel Shah @neelnshah

While it's an in-house product, what would be the estimated cost of developing the same..?

Free scoring for now means zero revenue... What's the burn rate and what keeps you afloat?

Do you plan to develop a similar product for other sports? The same name might not apply...

Available across India or in specific cities?

Like school erp models, the difficulty is to get users to use a new medium and technology... How do you ensure that?

What if one creates a profile and keeps uploading score every Sunday? Is it all gully matches or only specific tournaments that can be scored on the app...

To share my stats, does one need to have the app or there's a website too?

Abhishek Desai @abhishekdesai

@neelnshah Let me answer one by one :)

Q. While it's an in-house product, what would be the estimated cost of developing the same..?

A. Well, it is not an inhouse product. CricHeroes was a separate venture from day one and paid Digicorp for its services! The development is a continuous process and can't attach cost to any particular module. So far we have spent > INR 50L in development.

Q. Free scoring for now means zero revenue... What's the burn rate and what keeps you afloat?

A. Average burn rate is around 5-6L a month as of now not considering the marketing cost. We have private investment to keep us afloat for some more time and now looking for more.

Q. Do you plan to develop a similar product for other sports? The same name might not apply...

A. Not in near future.

Q. Available across India or in specific cities?

A. Across India and some other countries too.

Q. Like school erp models, the difficulty is to get users to use a new medium and technology... How do you ensure that?

A. The inherent value of the product is very strong. Not only it has multiple benefits over paper-based scorekeeping but it is 10x easier to use as well. So early adoption is slightly easier for us.

I have explained this in some detail in following article.

https://medium.com/@abhishekdesai/from-0-to-100-000-users-in-7-5-months-the-only-strategy-you-need-af8a82496c9a

Q. What if one creates a profile and keeps uploading score every Sunday? Is it all gully matches or only specific tournaments that can be scored on the app...

A. More than 95% of all our matches are tournament matches. That means they are legitimate matches done with proper scoring. Apart from private tournaments, we have GCA (Gujarat), BCA (Baroda), SCA (Saurashtra) and MCA (Maharashtra) official matches as well now on our platform.

Q. To share my stats, does one need to have the app or there's a website too?

A. There is a website www.cricheroes.in and you can see and share your cricket profile from there. Here is one as an example.

www.cricheroes.in/player-profile/2785/Vivek-Desai-

Mihir Parmar @Mihir3031

How you ensure that the data in profile of user on CricHeroes is not fake?

Abhishek Desai @abhishekdesai

@Mihir3009 Most of the matches scored on CricHeroes are tournament matches scored by an authorised scorer. That provides them credibility.

Individual Matches - we keep scanning them every single day every hour to make sure they are not practice matches. We have also created some algorithms to help us find fake matches quickly.

Hanuj Tilwani @hanuj_t

How are you promoting yourself in the market these days?
Which would be the best marketing medium for your product according to you?

Abhishek Desai @abhishekdesai

@hanuj_t Trying following traction channels for the same

Viral Marketing - Building some inherent viral features to get organic growth.

Social Ads / SEM - Spending some amount every month on Google, FB, Twitter and Instagram for paid acquisitions.

Search Engine Optimization - The website is extremely SEO friendly and getting us good traction organically.

Business Development - Tie ups with associations like GCA, BCA, MCA and SCA are helping us a lot to increase credibility in the market.

Sales - Approaching tournament organisers directly in various regions by cold calling.

Still figuring out the core channel based on data we gather from above channels!

I recommend reading the book "Traction" for understanding above better.

Aditya Dave @aditya-dave

If Cricbuzz enters the same market segment in short time than what USP would you have to excel in the competition

Abhishek Desai @abhishekdesai

We are working on the engagement features now as scoring part if pretty much mature. The strong network effect in next 3-4 months will be our moat against the competition.

nitin tyagi @nitin-tyagi

Hi Abhishek,

First of all thank you so much for providing us( On behalf of all Cricketers) a platform to showcase our talent, specially to our parents (Pun Intended).

I was just curious and wanted to know more about Cric heroes as few years back, I was also thinking to start my own app related to sports but due to some personal challenges was not able to proceed further. I Tried connecting you over LinkedIn & Twitter and also searched you on Insta :D.

So my question
1. How cricheroes is generating revenue as most of modules are free for users?
2. Which are the best performing region and your future plan to promote CricHeroes?

Regards
Nitin

Abhishek Desai @abhishekdesai

Hey Nitin, so sorry for the delay in getting back. I didn't get notification for this comment.

You can connect to me over twitter @abhishekdesai or abhishek@cricheroes.in

We are generating revenue from tournament organisers and players right now. It's a freemium model so we give bunch of features for free and charge for certain advanced features. Visiting our website may give you some idea about those features.

Let me know if I can be of any more help.

Jatin Chaudhary @jatin10

How did you get the early customer for your startup?

Krishna Shah @KrishnaChoksi

Have you changed any strategies during Covid-19 pandemic?

Law Fleeter Adv Shivangi @law-fleeter-adv-shivangi

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