Ok, let's go A7!
— Aleyda Solis (@aleyda) April 27, 2020
Because:
1) Your site is always changing and publishing new content/updating stuff that needs to be validated
2) Your competitors are also changing
3) Google rankings are always changing too
The SEO process is continuous, needs ongoing auditing#SEOtalk https://t.co/I9o6p6xoOr