Babar Afzal is a Pashmina Activist who quit his career of a McKinsey Analyst 6 years back after his soul called him back home to protect the Pashmina Goats. He founded the Global Pashmina Goat Project and is featured regularly in world media being referred to as “the most credible voice on Pashmina in the world”. Swearing to live for the Eco-system and contribute every second of his life to the community, he is the recipient of many awards including Shri. Rabindranath Tagore Award and Bharat Gaurav Award. He was also profiled by BBC and TIME Magazine in its “Genius Issue”, where only 10 people have been profiled in the past decade for their brilliant work and ideas that can bring in positive social change.